Who we are

How it began......

Hello! I am Salinah & this is my story. You ready?

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Firstly, I am the founder of a bespoke handmade premium felt collections in Singapore since 2012, so I am an avid DIY-er. My sisters and I have been seen in many local fairs and events and we are also the host and makers of the Etsy Local Made markets in Singapore. I am the Captain of the Etsy Craftivist Sg and we have organised many popups in Singapore as well. 

When I had a surgery in 2018 for a removal of an annoying benign lump that had been slowly growing over the years, I could not use any off-the-counter deodorant due to pain and burning effect all around the arm.

I attempted to purchase a natural deodorant on Etsy.com but that proved to be non cost-effective due to exorbitant shipping rates to Singapore. So what does a Diy-er girl gotta do?

Yup! She decided to make one for herself.

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1 month bed rest proved to become agonising for my hyper-brain. I started indulging in learning about natural healing and ingredients that would make a great natural deodorant. Turns out, a month of rest bears fruit. I made a batch of natural deodorant for my own personal use. I only shared with my sister a few months later and what was meant solely for personal use quickly became a popular demand in the family which then grew to our circle of family and friends. After many more months of research, testing and tweaking for the best recipe, Twisted Dua (TD) was born. 

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The name Twisted Dua

The name Twisted Dua simply meant twisted two - as all good things come in pairs and we are all made anatomically in pairs - 2 eyes, 2 ears, 2 hands 2 armpits - you get the drift. ;) The name Twisted was chosen simply cos the pits are sometimes twisted in their own ways - having their own minds - sometimes misunderstood and under-represented in our personal care industry. The brand is inspired by anything twisted, fun and materials are carefully sourced, and are earth & animal friendly. 

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